Hey I Am Yogost
Store openings in Canada and the US, plus website content, for Hey I Am Yogost.
The Brief
Same system, different needs.
Hey I Am Yogost, one of North America's largest yogurt chains, was continuing to open new stores in Canada and the US. Each city needed content that introduced the store before the doors opened and kept people coming after. We tailored our grand opening package to align with Hey I Am Yogost's goals and needs, focusing on what would yield maximum impact.
Year
Since 2025
Client
Hey I Am Yogost
Category
Events & Openings
Food & Beverage
What We Made
3 locations and counting.
For Philadelphia we made a food-centric announcement film. It features a top-down shot of the blender, mangoes, black rice and mochi being made. For Edmonton's announcement we shot sweeping interior shots of the store design and teaser shots of drinks being made, then photographed the grand opening. In East Rutherford we captured the grand opening in photo and video. All assets ran heavily through digital ads, which led to line-ups.
The Value
Assets that continue to provide value.
Using the content we already captured, Yogost asked use to also remake their website video, which we promptly executed. This video, alongside the other deliverables we made, play every day in their stores.
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