Molly Tea
Launch films, commercials and grand opening coverage for Molly Tea’s store openings in Toronto, Edmonton and Vancouver. Produced by Nojun Creative.
The Brief
Molly Tea is a tea brand with over 2,200 stores globally, now expanding to Canada.
Each new store needed to open to a crowd, with content that built anticipation before the doors opened and kept the momentum going after.
Year
Since 2024
Client
Molly Tea
Category
Food & Beverage
Events & Openings
What We Made
Built as a repeatable package for Toronto (three stores), Edmonton and Vancouver.
Coming-soon and announcement films, commercial shoots, and photo and video coverage of each grand opening. Every asset ran heavily through digital ads.
Why They Came Back
"You know why I love working with you? You are so organized."
We know what to expect with an opening. Molly Tea comes back for how efficiently we plan and shoot, and how quickly we respond to feedback. Those ads led to line-ups at each opening. Across five openings we have built a friendly relationship and a clear understanding of their taste, so there are fewer rounds of revisions.
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